Fast food outlets and instant noodles surfaced in Hong Kong in the 70s, marking a new era of Hong Kong food culture. The city's economy took off in the 1970s due to extensive development of the industrial, commercial and financial sectors. The pace of life accelerated rapidly as workers raced around the clock in order to put food on the table. Ironically, this meant that some no longer had the time to eat a proper meal. New dining concepts and innovative foods, namely fast food and instant noodles, emerged during Hong Kong's 'Golden Era'. People chose to eat fast food for its quick consumption time. Whilst the first of these outlets sold American foods such as hamburgers and hotdogs, the adaptable people of Hong Kong soon managed to incorporate the essence of different cuisines from all over the world into their fast food culture, creating a local style they could call their own. This 'Always Giving You 100%' mentality was the very motto of Hong Kong's fast food industry in the 70s and 80s. The importing of Japanese instant noodles into our city also began during this fast-paced period. Delicious noodles were ready for consumption in just 3 minutes - perfect for the Hong Kong lifestyle at the time. However, instead of simply importing such goods, the ingenious people of Hong Kong decided to give them a local spin as well. By coupling the noodles with flavourings catered to Hong Kongers' tastes, these Japanese noodles became an instant hit. Consequently, in addition to the traditional Cantonese and Shanghai noodles already available, local instant noodle brands also started appearing, truly propelling Hong Kong into the age of fast food.