The average internet user in Hong Kong spends 25 hours online a month. The city has some of the most active and affluent users in asia. Where consumers go, advertisers follow. Producer Renato Reyes looks at how and why more advertising dollars are pouring online, and the repercussions. Welcome back to the pearl report. Marketers say the key to a successful social media campaign is engagment. How to get consumers interested in your brand? Renato Reyes looks at the tools and the tricks of the trade marketers use to reach consumers.