This propitious address (the Chinese for 88 is synonymous with double wealth) has been employed to striking effect, accommodating a building that achieve immediate visual impact from any vantage point in Causeway Bay. Designed to resemble a billowing yacht at sail under a strong blue sky, it immediately overlooks Victoria Park, as if remembering the original anchorage that gave Causeway Bay its name, before reclamation extended the waterfront to its present limits. To some observers the intriguing curvature of the southwest quadrant may suggest a bow pulled taut to release an arrow of inspiration that scores an architectural bull's eye.