A recent study says pink dollar spending power is worth US$2 trillion globally. One HK entrepreneur has developed an app to link businesses and pink dollar customers. What other 'colour dollars' are out there ripe for marketing plucking? Japanese companies and entrepreneurs are venturing outside of their home country into Asian markets. HK is one of them. Economists point out they are in survival mode because the Japanese domestic economy cannot provide opportunities.
The pink dollar ; Japanese expand overseas